Which of the following rules does not apply to Craig's informal marketing/sales event?

The answer is that Craig must not schedule personal/individual marketing appointments. This rule does not apply to informal marketing or sales events because informal settings typically allow for a more relaxed atmosphere that is not strictly governed by formal appointment rules. In informal events, the emphasis is on creating a space for broader engagement and networking, where individuals can gather and interact more freely rather than being limited to scheduled one-on-one meetings.

The other options reflect more formal guidelines that are often necessary in structured marketing environments. Providing refreshments can enhance the atmosphere and create a welcoming environment, making the event more appealing to attendees. Obtaining scope of appointments ensures that all regulatory requirements are met and that participants are aware of the topics and services being discussed. Having a formal agenda helps to maintain focus and structure during the event, ensuring that important information is conveyed effectively. All of these elements contribute to the professionalism and compliance of marketing practices, which are less emphasized in informal events like those Craig is hosting.