Which of the following is not required when conducting a marketing/sales event?

Providing refreshments and giveaways is not a requirement when conducting a marketing or sales event; rather, it is often considered an optional enhancement. While refreshments and giveaways can enhance the event experience, increase engagement, and encourage attendance, they are not essential components of the event.

In contrast, other elements such as collecting consumer feedback, ensuring legal compliance, and having adequate promotional materials are critical for the event's success. Collecting consumer feedback helps in understanding audience preferences and improving future events. Ensuring legal compliance is necessary to adhere to laws and regulations, which could include permits and health regulations, thereby mitigating potential liabilities. Having adequate promotional materials is essential for effectively communicating the event's purpose and offerings to attendees, promoting brand visibility, and fostering customer relationships.

Therefore, the lack of requirement for refreshments and giveaways is what distinguishes it from the other necessary components of a successful marketing or sales event.