Which of the following activities is not permitted at an informal marketing/sales event?

The activity that is not permitted at an informal marketing or sales event involves approaching consumers as they pass by your booth, kiosk, or table. This method of direct engagement can be considered intrusive and does not align with the guidelines for informal marketing events, which typically emphasize a more passive approach where potential customers opt in to engage with your content or offerings.

In informal events, the focus is on creating an inviting environment where consumers can choose to approach you rather than being approached, thereby respecting their personal space and comfort levels. Allowing attendees to show interest at their own pace fosters a more positive experience and is generally more effective for building rapport and trust.

Other activities listed—such as distributing flyers, offering informational pamphlets, or conducting a brief survey—are all acceptable because they facilitate consumer engagement in a less direct manner, giving individuals the agency to interact according to their interest and preferences.