What type of event must an agent conduct to collect consumer information, schedule future appointments, and accept enrollment applications?

An agent conducting a marketing/sales event is essential for collecting consumer information, scheduling future appointments, and accepting enrollment applications. This type of event is designed specifically to engage potential customers actively, providing them with information about available products or services while also allowing the agent to gather personal details necessary for follow-up and enrollment purposes.

During a marketing/sales event, agents can showcase offers and answer questions in a focused environment, thereby facilitating the immediate needs of consumers who may be interested in enrolling in programs or obtaining more information. This proactive approach helps build relationships and trust, making it more likely that attendees will provide their details and express interest in future interactions.

Other types of events, such as educational events, primarily focus on informing attendees about specific topics rather than direct consumer engagement for enrollment applications. Informal gatherings and networking events serve different purposes—fostering relationships or exchanging information among peers—rather than facilitating enrollment processes directly through consumer engagement.