What type of event did Larry plan to hold to explain dual special needs plan benefits?

The focus of the question is on the type of event Larry planned to hold specifically to explain dual special needs plan benefits. A formal marketing/sales event is one where the primary goal is to inform potential beneficiaries about the specifics of a product or service, while also providing a structured environment for questions and engagement. This type of event is typically organized with a set agenda, promotional materials, and often has compliance considerations to ensure all information shared is accurate and adheres to regulations.

In the context of explaining dual special needs plan benefits, the formal approach would align well with the necessity to convey detailed and often complex information in a professional manner. This allows for a focused discussion that can adequately address any questions attendees may have regarding the specifics of the benefits being offered. The event format allows for a clear distinction between educational elements and promotional aspects, ensuring that potential beneficiaries understand their options effectively.