What must Agent Rita Garcia avoid doing while conducting a marketing/sales event?

Agent Rita Garcia must avoid stating that the plan she's presenting is the best plan on the market to ensure compliance with regulatory standards and to maintain ethical sales practices. Making such absolute claims can mislead consumers, potentially creating unrealistic expectations about the plan's benefits or features. This approach is typically considered deceptive advertising and can lead to regulatory scrutiny.

Furthermore, marketing and sales events should focus on providing accurate information and allowing consumers to make informed decisions rather than promoting one plan as superior without objective substantiation. Ensuring that all claims can be backed up with evidence is crucial for both legal and professional integrity in the field of insurance sales.

In contrast, presenting plans in detail is generally encouraged as it helps to inform potential customers thoroughly. Offering free gifts can be a promotional strategy when done within legal guidelines, and answering consumer questions is essential for fostering trust and transparency in the sales process.