What is a key strategy for agents to remember while presenting at marketing events?

Emphasizing the value and benefits of the coverage options is a crucial strategy for agents during marketing events because it helps potential clients understand how the products can meet their specific needs and improve their healthcare experiences. By focusing on the positive aspects, agents can create a compelling narrative that resonates with the audience, making it easier for them to see the practical applications and advantages of the coverage being offered.

Engaging with the audience about the benefits fosters a connection and builds trust, encouraging attendees to ask questions and seek clarification on how the options can work for them. Additionally, by highlighting the value, agents can differentiate their offerings from competitors, which is essential in a market where consumers are often overwhelmed by choices.