During a marketing/sales event, what is the primary objective for agency representatives?

The primary objective for agency representatives during a marketing or sales event is to present accurate and valuable information about plans. This focus ensures that attendees gain a clear understanding of the products and services being offered, which in turn helps them make informed decisions regarding their healthcare options. By effectively communicating the details of various plans, representatives can address the needs and concerns of attendees, ultimately leading to better customer satisfaction and increased trust in the agency.

Presenting accurate information is also critical for compliance with regulations governing marketing practices in the healthcare industry. This approach not only helps to enhance the agency's credibility but also ensures that consumers are well-informed, which is essential for promoting transparency in healthcare decision-making.